Counseling vs Coaching - Arc Integrated
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Counseling vs Coaching

Coaching vs Counseling - Arc Integrated

Coaching vs Counseling

There are many different resources regarding what the difference and similarities are when looking at counseling vs coaching.  I see them as definitely more connected than separate.  However, when considering which one to move towards I think this is an even easier question.  When looking for a therapist the issue is often related to a pain or a function that needs to be addressed.  When looking for a coach someone may be more interested in developing something new, improving something already in place or advancing in career, health, finance, leadership or relationally.   When looking for more resources about coaching, a great resource is The International Coaching Federation.  For access to more information about therapy, visit Good Therapy.  However, if you are trying to decide what service to go with, counseling or coaching, then see this article on How to Choose a Therapist or Other Helping Professional.

If you decide that coaching is the route to take, then great! Remember there are lots of options within coaching, just like within therapy.  Some types of coaching may include –

Personal Development Coaching

This may consist of working with individuals to make shifts in their lives that they feel will help them move towards the direction they want.   Personal development coaching can be related to work, relationships, finance or wellness.   This type of coaching may involve exploring strengths and challenge areas in order to build on individual passions, successes and experiences.

Executive Coaching

Executive coaches may work with leaders within an organization around business strategy or how to most effectively work with employees. Alternatively, executive coaches may also help to offer insight into how the personal dynamic of the individual impacts their business.

Career Coaching

Just as it sounds, insight around what kind of career to start, move from, end or change.  This can often be a component of other types of coaching or a specialty.

Similar to therapy, coaching involves setting goals and pursuing specific outcomes.  However, unlike therapy, coaching involves forward facing strategy and is not focused on resolving emotional functioning or processing pain for example.

So how does one decide what qualifies a coach within any of the previous categories, or even other coaching categories?    Just like within many of the disciplines of the mental health field, coaching has and is evolving.  At this point, anyone can still call themselves a “coach.”  This is different from stating “Licensed Counselor, Psychologist, Marriage and Family Therapist or Licensed Social Worker”, where in fact there is a mandatory license to be able to use this language.  Since coaching is relatively new it is only governed by certification.  So while you don’t need a certificate or license to call yourself a coach, you can obtain a certificate in a wide variety of coaching disciplines.  So does this make it less credible?  I don’t think so, necessarily.  While it is not governed with the level of scrutiny as the other mental health professions, this doesn’t mean that there aren’t highly skilled professionals in the coaching field that bring a great wealth of knowledge and experience.  Ultimately I think it comes back to the question of – Do I identify with, trust and feel like I can gain valuable insight from this person?

In my opinion both coaching and counseling are greatly valuable. I think that the approaches you are looking for as well as what you are trying to change are equally important questions to ask if you are considering signing up for therapy or coaching.  Here are some other questions to ask yourself (or the helping professional) when considering which direction to take –

How action oriented do I want this process to be?

How much time do I want to spend processing what is happening or what happened?

Am I in the process of or still struggling with some kind of traumatic experience?

Is this change that I am after more goal oriented or process oriented?

Am I wanting to gain insight into this issue or am I just interested in changing circumstances?

Good luck on the journey and don’t hesitate to reach out with questions.



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